The seven questions that could make or break your contracts
Your business success relies on your interaction with clients/customers and other businesses. Your profit is directly proportional to the behaviour of these external role-players. Dealing with individual clients/customers does come with some risk – especially if you offer a line of credit. However, your agreements with other businesses, in which greater risk and sums are applicable, you cannot afford to take a wrong […]
The importance of internal marketing
What is internal marketing and what is external marketing? Why is it important for companies to understand these concepts? Because happy internal clients mean happy external clients! What is internal marketing? Internal marketing refers to the process of motivating and empowering employees to work as a team for the overall wellbeing of the company and consequently, […]